The media and publicity strategy involved pre-convention, during the convention and post-convention. The approach was designed to ensure a 360Degrees communication engagement. The ASLM team working with publicity partner pursued in-studio live interviews, Op-Ed, news and analysis operating on a multimedia framework for optimal engagement. Note is that broadcasters considered the news important to the public that some of the stories were aired in Kiswahili. Two TV stations also hosted the ASLM team for talk shows around the convention.